The quote at the bottom of this page sums up beautifully what this programme delivers. We focus on the art of written communication – how to get your audience to pay attention to what you have to say.
It is important to understand your readers – why, how, what, and when they want to read. We are bombarded with information and requests from people using a wide variety of media to the point that the most enjoyable part of a holiday is not having access to emails! How do your written communications stand out amongst this clutter? Are you getting the attention you need and want?
This programme is designed for anyone who wants to have more impact in their writing. We start by getting current – knowing what people today want and how they want it. Then we move into the art of writing for our audience using tools and tips to get on the right track. A special section is dedicated to best practise use of our tools, for example how to send a business txt. Or in fact, should you send a business txt?
If you're interested in developing your communication skills, it's a great add on to our Present with Impact and Interpersonal Communication programmes.
Part 1 – WHAT READERS WANT
Use of language has evolved – are you up to date?
Motivating people to act: language, media, and time
Communication tools: ourselves and media
Writing to build relationships
Writing to stand out
Part 2 – WRITING TO BE HEARD
What you want your reader to know, feel, and do after reading your work
Writing so it’s easy to read and understand
Appealing to your reader: language, layout, WIIFM (what’s in it for me)
Formality: warm it up or cool it down?
Getting the basics right – some straightforward grammar tips
Editing and proofreading – tools to help
Part 3 – MEDIA
Best practise guidelines: emails, letters, txts, and social media
“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”