binspiredtraining programmes can be combined into tailor-made programmes that develop your staff in their profession over time. Here are some examples of topics that could be included in development programmes for managers, administrators, sales, marketing, and L&D professionals.
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The programmes below are designed to give managers a strong working knowledge of how to achieve business objectives through effective management of others. Generally people become managers because they are good at their day job and don't realise that management is a skill and discipline on its own.
Admin staff often keep the business together by being the hub of the organisation through which information (and people) flow. They're often interrupted; asked to drop what they're doing and help with something else; are the first people that customers say 'hello' to; they're the people we ask to help keep managers on track. Great interpersonal, time management, and customer service skills are important to offer to these professionals.
A high performing sales team is critical to a business that has something to sell and the human resources to do it. The standard 'how to sell' training programmes no longer give organisations a competitive advantage - they're a dime a dozen. Today's competitive market requires sales professionals to find an edge and to keep it sharp - here are some programmes that will do this.
One of my mentors told me that to be a great marketer you just needed common sense. While I found truth in that statement over the years, the programmes we offer give marketers a useful insight into human behaviour because not all of what humans do does make sense. These are cornerstone programmes for marketers - I wouldn't leave any out, and in fact can suggest others to add in.
This role could be described as a connector between sales and marketing. Without a fantastic customer service team all the hard work of others may come to nothing. Consumers are increasingly discerning where they'll spend their money and are chasing an experience rather than service. No time has been more challenging for our customer service professionals than now.
It's hard not to have favourites but this role is where I landed after careers in admin, sales, and marketing. In reality, all the skills an L&D professional needs are the same as those of sales and marketing professionals - it's about being able to communicate, to be inspired, and inspire others to think and behave differently.